Pricing

The test still is 5,000 SEK fixed. Express is 3,500 for one still in 48 hours, with a thinner licence. Test shot, campaign and retainer come after.

Test still

5,000 SEK fixed price

You describe it, ideally with a reference. One still, one look, two revisions. Built to show whether we hold up.

Included

  • 1 look, 1 finished image
  • 3 working days
  • 2 revision rounds
  • Commercial licence, digital, Nordics, 12 months
  • Credited against a test shot within 60 days

Express

3,500 SEK fixed price

One still, one look, 48 clock hours from the payment landing. The default licence is thinner than the test still — print, global and buy-out can be added even if you only ordered the default.

Included

  • 1 look, 1 finished image
  • 48 clock hours from payment, weekends included
  • 1 revision round
  • Digital, one channel, Nordics, 3 months
  • Licence upgrades on the same invoice
  • Not credited against a test shot

Test shot

12,000 SEK fixed price

One look, three finished images, five working days. Built to show whether we hold up.

Included

  • 1 look, 3 finished images
  • Commercial licence, digital, Nordics, 12 months
  • Credited against a campaign world within 60 days

Campaign world

from 45,000 SEK per project

Look development, a locked world, and an image bank that holds through the whole campaign.

Included

  • 3 directions, 1 locked world
  • 12–20 finished images plus format versions
  • 2 revision rounds
  • Layered delivery with AI disclosure

Studio retainer

from 35,000 SEK/month 3-month minimum

For agencies and in-house teams with continuous image needs. The pipeline stays alive between jobs.

Included

  • Priority queue, same working day reply
  • Agreed image volume per month
  • Your own pipeline, maintained
  • Quarterly review

Add-ons

Motion, up to 15 seconds
from 25,000 SEK
Mark, symbol, and vector
from 18,000 SEK

Licence

The licence is its own line, not fine print. The default depends on the product. Uplifts sit on the list price — even if you only ordered Express.

Test still and test shot: digital, Nordics, 12 months
included
Express: digital, one channel, Nordics, 3 months
included
Print and OOH
+40% · Express 4,900 SEK
Global
+60% · Express 5,600 SEK
No time limit (buy-out)
+100% · Express 7,000 SEK

Say which licence you want in the order. Default Express can be upgraded; we invoice the difference before the clock starts.

Volume

Look dev is paid once. Images inside the look then follow the cost, not the price list.

Look, once
15,000 SEK

This is not per-prompt pricing. The look is a world we build and maintain; 250 SEK is the refill rate inside it. A freelancer cannot hold the look across 200 images — that is the whole difference.

Prices in SEK excluding VAT. Express to a Swedish buyer: 4,375 including 25% VAT. EU companies with a VAT number: 3,500, reverse charge. Print, travel, and third-party licences are invoiced separately. 50% due at start, the balance on delivery. You never pay for slop.