Pricing
The test still is 5,000 SEK fixed. Express is 3,500 for one still in 48 hours, with a thinner licence. Test shot, campaign and retainer come after.
5,000 SEK fixed price
You describe it, ideally with a reference. One still, one look, two revisions. Built to show whether we hold up.
Included
- 1 look, 1 finished image
- 3 working days
- 2 revision rounds
- Commercial licence, digital, Nordics, 12 months
- Credited against a test shot within 60 days
3,500 SEK fixed price
One still, one look, 48 clock hours from the payment landing. The default licence is thinner than the test still — print, global and buy-out can be added even if you only ordered the default.
Included
- 1 look, 1 finished image
- 48 clock hours from payment, weekends included
- 1 revision round
- Digital, one channel, Nordics, 3 months
- Licence upgrades on the same invoice
- Not credited against a test shot
12,000 SEK fixed price
One look, three finished images, five working days. Built to show whether we hold up.
Included
- 1 look, 3 finished images
- Commercial licence, digital, Nordics, 12 months
- Credited against a campaign world within 60 days
from 45,000 SEK per project
Look development, a locked world, and an image bank that holds through the whole campaign.
Included
- 3 directions, 1 locked world
- 12–20 finished images plus format versions
- 2 revision rounds
- Layered delivery with AI disclosure
from 35,000 SEK/month 3-month minimum
For agencies and in-house teams with continuous image needs. The pipeline stays alive between jobs.
Included
- Priority queue, same working day reply
- Agreed image volume per month
- Your own pipeline, maintained
- Quarterly review
Licence
The licence is its own line, not fine print. The default depends on the product. Uplifts sit on the list price — even if you only ordered Express.
- Test still and test shot: digital, Nordics, 12 months
- included
- Express: digital, one channel, Nordics, 3 months
- included
- Print and OOH
- +40% · Express 4,900 SEK
- Global
- +60% · Express 5,600 SEK
- No time limit (buy-out)
- +100% · Express 7,000 SEK
Say which licence you want in the order. Default Express can be upgraded; we invoice the difference before the clock starts.
Volume
Look dev is paid once. Images inside the look then follow the cost, not the price list.
This is not per-prompt pricing. The look is a world we build and maintain; 250 SEK is the refill rate inside it. A freelancer cannot hold the look across 200 images — that is the whole difference.
Prices in SEK excluding VAT. Express to a Swedish buyer: 4,375 including 25% VAT. EU companies with a VAT number: 3,500, reverse charge. Print, travel, and third-party licences are invoiced separately. 50% due at start, the balance on delivery. You never pay for slop.